Our vegan overlords. Photo: Getty Images, Shutterstock
Late last night, singer, songwriter, actor, elevator-fight referee, mother, sister, wife, cousin, and aunt, Beyoncé Knowles propositioned fans with an intriguing Instagram offer. In a green and black text-based post, Beyoncé mysteriously told her 123 million followers, that her “greenprint” is “plant based for breakfast” and “meatless Mondays,” but the caption is where things really got intriguing. It said that followers could win free tickets to her shows, as well as her husband Jay-Z’s shows for life if they click the link in her bio. “What is your Greenprint? Click the link in my bio for a chance to win tickets to any JAY and/or my shows for life. #greenprintproject,” it reads.
Sponsored by 22-Days Nutrition, a line of plant-based protein bars and powders started by Beyoncé’s trainer Marco Borges (with whom Bey and Jay also created the meal-planing system) the Greenprint initiative is encouraging people to be plant-forward for the environment (and concert tickets). Back in 2013, the couple did a 22-day vegan “challenge,” that “inspired them to adopt a more plant-based lifestyle,” which led them to working with Borges to…
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