Mothers know their every move will forever be subject to criticism from the mom shaming peanut gallery. And one topic people love to pass judgment on is how and where a woman chooses to breastfeed her baby.
Popular breastfeeding brand The Little Milk Bar decided it was time to take a stance. Sick and tired of Instagram continuously flagging its ads for ‘sexual content,’ it turned its mamas into cats.
The bold move has raised a lot of eyebrows, and called to light an important double standard we need to address. It has been stated time and time again (but what’s one more time for good measure?): Breastfeeding is natural. And it’s certainly not a provocative action to seduce others. Heck, animals breastfeed their babies too. The point being, we need society to change the way it perceives nursing moms.
That’s the idea behind The Little Milk Bar’s breastfeeding cats.