In the 1990s, there was Take Our Daughters to Work Day, created
to address concerns that school-age girls’ self-esteem needed a
boost — and that they should be taught they could become anything a
man could — even president of the United States.
A decade ago, the day morphed into the more inclusive Take Our Daughters and
Sons to Work Day.
Well, many of those kids are now part of the millennial
generation working in the burgeoning tech industry, and those very
same parents have no clue what their child does to make a
In Your Parents Day.
Companies small and large are giving those same parents who
worked so hard to put their sons and daughters into college a
chance to step into their world.
Employees at big companies like Google and Amazon now celebrate
the day, as well as at smaller ones like PR firm EvolveMKD and the
Midwest-based cement-making company, Ozinga Bros.
At the place where it all started, the career-networking company LinkedIn,
TODAY got to tag along as 350 parents went to work with their kids
inside New York City’s famed Empire State Building earlier this
In all, there were 3,500 parents across 28 global LinkedIn
offices that celebrated this year’s Take Your Parents to Work
The proud moms and dads got the full experience, including
corporate meetings and the company lunch space. They even took in
some unusual sites, like employees using scooters to get
“Your parents were such a big part of that first half of your
journey, to have the opportunity to see the second half is a really
important piece to serving LinkedIn’s greater mission,” Nawal
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