As one of the world’s most sought-after supermodels, Coco Rocha is used to being the subject of media scrutiny. However, the Canadian cover girl wasn’t expecting for her children to endure harsh criticism from strangers.
The 29-year-old gave birth to her second child, a son named Iver, in April and this time around she is more prepared and ready to being “mom-shamed.”
Back in 2015 while on vacation in Hawaii with her family, including her then-6-month-old daughter Ioni, Rocha received backlash for posting an Instagram photo that indicated she fed her baby with formula.
Some commenters accused Rocha of being too lazy and self-centered as a parent to feed her child breast milk, the preferred food for babies according to the World Health Organization.
Rocha told Fox News she was both stunned and saddened by the brutal backlash.
“I remember crying in the airport at Hawaii and [my husband] James started helping me with what I would write to people,” she recalled. “I was emotional about that because no one knew why I did it but thought their opinion mattered.”
Rocha explained that as a new parent, she was eager to breastfeed her baby for a year. However, at nearly four months, her “milk went dry.”
“I pretty much couldn’t make milk overnight, which was quite shocking to me,” she explained. “My pediatrician pretty much explained to me that… She was pretty much really hungry. And I wasn’t creating enough milk.
“So right away I had to make a decision about formula… Sure enough, she latched on that bottle… For quite some months, she was exclusively formula-fed.”
Rocha, who’s now a spokesperson for Similac, said that at the time of what should have been a fun family getaway, she ran out of formula for Ioni.
She relied on the GoButler app to have more delivered to her “in the middle of nowhere.” Rocha, thrilled with the speedy results, wanted to share her experience on social media for other moms in need. However, she was instead flooded with judgmental comments.
“This was my first mommy shaming, which was shocking to me,” she said. “I thought as moms, as women, we come together. But this was my first, and not my last, mommy shaming experience. It did open a dialogue that I guess needed to be heard.
“But on the other hand, it was a very private thing. And this wasn’t what I was posting about. I was posting about an app. And here we are talking about the way I mother.”
Rocha admitted that while it has gotten easier over the years, some days…
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